In The Media
Lancaster Archery Supply Launches New Web Sites
Aug 03, 2011 — Lancaster, Pennsylvania
Easy to navigate and designed with every archer in mind, the new LancasterArchery.com is changing the way that archers shop online.
Unveiled this month, the new site places more products and information directly at the fingertips of customers with an expanded inventory selection, pro archer recommendations, customer-written product reviews, high resolution images, Loyalty Reward Points, weekly deals, and the opportunity to chat live with Lancaster Archery’s TechXPerts™.
The redesign incorporates bold colors and graphics as well as all-new navigational tools. Lancaster Archery is proud to introduce it’s “Shop By Archery Style,” a navigational tool that allows archers to filter over 100,000 archery products by their preferred discipline: Olympic Recurve, Compound Target, 3D, Recreational, Bowhunting or Traditional Archery.
“This site was designed to serve the wide variety of archers that rely on Lancaster Archery to meet their archery needs,” says Lancaster Archery President Rob Kaufhold, who in 1996, was one of the first offering an online shopping cart featuring archery equipment. “We have spent an extensive amount of time asking archers worldwide how we can improve the experience of shopping for archery equipment online.”
The “Pro Picks” section of the site meets the shoppers desire to review the gear lists, photos, videos and schedules of top professional archers. “We designed a tool that allows the Pros to share their knowledge and choice of product with the customer,” said Lancaster Archery Director of e-Commerce, Ted Houser. “Our goal with this site is to make it easier for customers to make informed decisions and learn from the Pros.”
Lancaster Archery’s new dealer site, http://www.lancasterarcherydealer.com features wholesale pricing, convenience and inventory status for qualified archery dealers worldwide as they place orders for their stores. Dealer Inquiries for brick and mortor stores are invited online or by calling (800) 829-7408.
TradTech Archery, a division of Lancaster Archery Supply , featuring TradTech and Samick bows, has also developed a new website aimed at meeting the needs of traditional archers. Visit http://www.tradtecharchery.com for the latest innovations in traditional archery gear.
About Lancaster Archery Supply
Lancaster Archery Supply has been Leading the World in 3D & Target Archery since 1983. Caring, Integrity and Excellence are our mission values. We constantly strive to improve and expand our services and selection in order to serve you beyond your expectations. LAS features the world’s largest selection of top quality 3D, Target, Bowhunting and Traditional Archery equipment in stock from over 800 manufacturers worldwide. Target us on the web at http://www.LancasterArchery.com or call 1-800-829-7408.
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