Press Releases
Grand River Launches Three E-commerce Sites For Lancaster Archery Supply
Aug 26, 2011 — Ann Arbor, MI
Multi-site functionality delivers customized usability for customers and dealers
Grand River, a leading e-commerce developer, announced the launch of three new web sites for Lancaster Archery Supply. Lancaster Archery is one of the largest archery equipment suppliers in the world. Their main site can be found at http://www.lancasterarchery.com
Grand River designed the sites to provide a scalable, cost effective, online retail solution with rich features, functionality and flexibility.
“We’re thrilled with these new sites,” said Rob Kaufhold, president of Lancaster Archery Supply. “We asked Grand River for a complete e-commerce solution that would serve both our worldwide retail customers and dealers. The sites provide a fantastic experience for archers and deliver the extensive knowledge and customer service we’re known for. Grand River understands our brand and the passion of our customers and helped us create an outstanding online presence.”
Functionality in the new sites includes content management, search engine optimization, promotional marketing tools, order management, customer service, analytics and reporting. Unique usability features in the main online store help customers browse and shop by archery style and brand.
A prominent feature of the main site, called “Pro Picks”, showcases Lancaster Archery Supply’s well-known group of target archery professionals. These experts share their knowledge through online interviews, blogs, videos and photos to provide personal product recommendations and answer customer questions.
Grand River also developed a new online store for TradTech, a division of Lancaster Archery Supply dedicated to the tradition and simple equipment of the earliest forms of archery http://www.tradtecharchery.com. A third site http://www.lancasterarcherydealer.com serves the specific needs and transactions of Lancaster Archery Supply dealers. All three sites are administered through a single administrative interface and are integrated with Lancaster Archery’s catalogs and retail locations.
Grand River used their expertise in social media, creative design, information architecture, interface development, integration, and system architecture to redesign Lancaster Archery Supply’s online presence.
"Lancaster Archery Supply’s reputation is known throughout the world,” said Scott Robertson, partner and co-founder of Grand River. “We feel fortunate to work with former Olympic Recurve Archer, Rob Kaufhold and his team of dedicated archery professionals. The target archery community is made up of loyal enthusiasts who trust Lancaster Archery for professional insight, in depth product knowledge and quality equipment. The new sites will help to accelerate their online business and is a testament to their dedication to the archery industry.”
In addition to the design and development of the new brand and e-commerce sites, Grand River will also provide web hosting, site enhancement and ongoing maintenance support for Lancaster Archery Supply.
About Lancaster Archery Supply
Since 1983, Lancaster Archery Supply has offered the largest selection of top quality 3D, target, bow hunting, and traditional archery equipment in the world. The company specializes in products and services for all forms of archery, including Olympic Recurve, NFAA Field, Target Archery, Traditional, 3D, Bow Hunting, and Recreational Archery. Lancaster Archery Supply’s staff shoots every form of archery with a deep passion and love of the sport. Their technical experts, TechXPerts™, provide exceptional customer service and help customers select the equipment that best meets their needs. For more information, visit http://www.lancasterarchery.com
About Grand River
Grand River is an industry leading e-commerce design and development company, specializing in solutions for mid-market retailers and multichannel companies. The firm’s core expertise is in the leading open source e-commerce platforms, including Magento™ Enterprise. Clients include many of the Internet Retailer Top 500 firms in retail, healthcare, technology, telecom and publishing. This year, the company was named among Michigan’s “50 Companies To Watch”, honoring second-stage firms that demonstrate high performance and innovation. Founded in 2007, Grand River has offices in Ann Arbor, Michigan and Chicago, Illinois.
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