Press Releases
Michigan United Conservation Club Selects Grand River for e-Commerce Website Redesign
Sep 24, 2009 — Ann Arbor, MI
Grand River announced today that it has been selected to redesign and re-platform the website for the Michigan United Conservation Club. The new site will include a new content management system, CRM build-out and integration with Salesforce and e-commerce functionality to drive new membership and product sales.
With almost 100,000 members, MUCC is the largest statewide conservation organization in the nation.
Grand River specializes in providing e-commerce solutions through branding, website redesigns and back-end integration. MUCC chose the Ann Arbor-based company because of its brand and website development expertise as well as its ability to customtailor a site that will provide great usability for its members.
"Grand River brings strong e-commerce experience coupled with branding, design and technical integration skills," said Tony Hansen, MUCCʼs Chief Information Officer and Deputy Director. "Their ability to create and develop solutions that meet our unique member needs separates them from their peers. The new site is being built on a content management system that allows us to manage a robust video library with daily updates, which is critical in communicating with our members."
Scott Robertson, Partner and Cofounder at Grand River, looks forward to an ongoing partnership with Hansen and MUCC Executive Director Erin McDonough.
"Erin McDonough and Tony Hansen are young, energetic leaders who are moving MUCC forward by engaging outdoors enthusiasts on the web," Robertson said. "They are making the transformation from television and magazines to a web-based model, which will serve them well in reaching a new generation of outdoors enthusiasts who look to the web first."
"MUCCʼs migration to a paperless, web-based membership system will not only streamline the process, it is a green alternative to a paper-based registration system, which is line with MUCCʼs mission as conservationists."
About The Michigan United Conservation Club
The Michigan United Conservation Club is the largest statewide conservation organization in the nation, with almost 100,000 members and more than 500 affiliated clubs. Its mission is to conserve Michiganʼs wildlife, fisheries, waters, forests, air and soil by providing information, education and advocacy. For more information, call 517.371.1041 or visit http://www.mucc.org.
About Grand River
Grand River is an industry-leading Web design and development company specializing in branding and e-commerce solutions for major brands. Strategically located in Ann Arbor, Mich., and Chicago, Grand River focuses on designing, building and implementing transactional Web sites and content-management solutions. For information about Grand River or its services, please call 734.913.8000 or visit http://www.thegrandriver.com.
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