e-Mail Marketing

Proven to be the best online channel for delivering the highest ROI, email marketing is becoming more popular each year. Email marketing is extremely popular among online retailers because

• Email is much cheaper than most other forms of communication
• Email delivers your message to your customers, as opposed to waiting for them to come to your website
• Email allows you to target content based on the customer’s preferences and behaviors
• Email is data driven and delivers quantifiable direct sales
• Email builds customer relationships, loyalty and trust

At Grand River, we provide full-service email marketing support, as well as consulting services to assist clients that currently use email marketing but need a little help! Our services include developing email RFPs to partner you with the best email service providers, email strategic consulting – including strategies for both transactional and promotional emails, list building and list hygiene strategies, email planning and scheduling, content design and HTML development, and analytics reporting.