Targeted Content & Promotions Management

Once your website is launched, keeping content fresh and new is only the first step in driving more business. Grand River believes that websites can and should have the ability to offer mass-customization, giving every visitor a unique shopping experience based on his/her preferences. Targeted content can give you the ability to showcase specific merchandise, offer customer-specific promotions, and influence visitor behavior with targeted messaging.

Grand River can help your business build a new website that leverages targeted content and integrates targeted content functionality into your existing website, or can work with you to build a strategy to more effectively use your targeted content.

Our services include:

  • Finding the best tools to offer targeted content, be it a replatform of your website or integrating tools that specifically offer targeted content functionality
  • Determining the most critical areas of your site to place targeted content
  • Developming the content areas, with analytics integration
  • Creating promotional and merchandising schedules for targeted content areas (what content will be live on your website and when), and ensuring business rules do not conflict or overlap
  • Tracking and analyzing the results of targeted content testing, complete with recommendations for next steps

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